29 December 2015 - 00: 01
Karl Gerrit is the name of the new watchmaking company of dianenses Carlos Heredero and Guillermo Altuna and Jordi Lluzar ondarense; Three young 22 years that have chosen to undertake and embark on the business world.
The concept Karl Gerrit It came one day last April in which Carlos was buying a watch, "And why don't I make one?", thought. He communicated the idea to his current companions and began to inquire about looking for manufacturers and suppliers. At the same time they were making prototypes of potential products and sponsoring brand on social networks like Instagram y Facebook. They were not sure whether the project would be viable, but were eager to check it out.
These young people want to create a community that talks about Karl GerritThat you like and what inspires you interested in the brand. Carlos defines it as youth, elegance, simplicity, professionalism and quality. He tells us that the history of the name that gives life to this idea at first was to be Gerrit, but decided it was something more personal, other than a name more. So they decided to create the fictional character Karl GerritWith the illusion that their clients are linked to what they sell and not just a watch. It was not a supplement but a lifestyle, and that the client was not limited to wear it, but identify with the values they transmit.
It will form a big smile when talking about Karl Gerrit and how, with very few resources, they are advancing day by day. The group is composed of two industrial engineers, William and Charles, and biotechnologist, Jordi. All were trained in Valencia, but they were already old friends. They have had to face the stigma of being young, that is why they do not take seriously. "Age is just a number that doesn't matter, but to get them to talk to you and dedicate time to you is a fuss"Says Carlos.
It also highlights that they almost always have to face the fact that they are judged before they meet them. Even so, he says that the good thing about being young are the few economic commitments they have, the desire they have, and the help of many of their friends, such as Pablo García, the photographer who photographed them for advertising. Karl Gerrit.
The illusion of creating something tangible and part of it was what motivated them and more attention. Although it does sometimes difficult to reconcile the project with studies, we are proud of the work being carried out.
The group also has a joint initiative. He has already spoken with associations like APAD (Dénia Animal Protection Association) for their facilities and know what you need. They decided it would be nice to contribute a bit to the society in which we live and, therefore, will try to work with associations like this. Carlos says that what they want is not to get rich, but to feel fulfilled as people. They believe that their initiative should be devoted to these organizations as "They are the ones who need the most help because they are small and little known". They want part of the profits of each sale are used for a social cause and are also mulling the option of making specific products for specific causes, which all profits once covered the costs would be dedicated.
The idea is to sell the product first in Spain and, depending on its success, expand internationally. They are not yet billed or selling, but the thought they have is to create two distinct lines of watches: a cheaper and a more exclusive. If the idea works would spend the textile market by creating suits, shoes and ties very good quality and price to dress the current young worker. The first edition watches that would launch to raise funds with which to invest in new models, will be called The founders edition. It will be a limited edition of 250 units will be distributed through post. They want to sell it attached to the idea that buying a watch from this edition you will share in the foundation of a project that will grow and you have illusion.
Gerrit Karl creators want to sell and sponsor the product so online, at least initially, so the final price is not increased with the drag of the costs of physical distribution. The goal is that your customers are your business, the experience you have with your product make other people want to buy.
So far it invested money in the brand, in legal form, and the first prototypes of the product, but the boys Karl Gerrit They have also invested much time and effort. "Our goal is to make the big mark but the truth is that, the fact of having arrived here, already fills us with enthusiasm, motivation, and satisfaction; all this for us already implies something."