On January 26, Denia will become the headquarters of advertising with a conference organized by the Advertising Association of the Province of Alicante 361º, thus commemorating Advertising Day.
During this day, some of the most prominent companies in the advertising world and creative will present their vision to 250 people, who sold out the tickets for these sessions in a matter of days.
The central theme of the three Scheduled presentations will revolve around humor as creative tools, exploring aspects such as fear, censorship and the best way to connect with the public.
The protagonists of this day
Modern Fucks
Directed by Joan Alvares, Putos Modernos, is a outstanding phenomenon in the advertising sector. Alvares will share in Dénia how, through ironic and critical texts, they managed to accumulate more than 500,000 followers on social networks.
Their particular sense of humor has led them to collaborate with renowned brands such as Pepsi, Tinder and Kérastase, in addition to appearing on the Forbes list of the 100 most creative people in the country.
Monkey Madrid
It is considered one of the most creative advertising agencies of the moment and, during this day, it will be represented by its three partners: Bitan Franco, Sito Morillo and Jorge Fesser.
This agency is the Responsible for notable brand repositioning and campaigns for companies such as Correos, Wallapop, Banco Santander and VIPS. In addition, it is the second most awarded agency in the Eficacia 2022 awards, with two Ondas Awards and is in the top 10 of the most creative Spanish agencies.
Vice
The creative director of the Vicio firm, María Cerdán, will present her point of view, on how Vicio has managed to become a reference firm in the gastronomic field thanks to its fresh and differentiating communication. María, in addition to being the creative director of &Rosàs, is a teacher at the Brother creative school.
It should be noted that this day is hosted by Dei Arroyo, host of the podcast Con C de Copy and specialist in Artificial Intelligence.
With this event, the 361º Association seeks recognize Dénia as one of the key points of Alicante advertising, highlighting the successful collaboration between agencies, institutions and advertising companies that place it among the main creative references.
The city is preparing to receive a day where creativity and advertising will come together in a unique event. In fact, the organization of the event has been directed by Javi Llull and Alfred Pavía, members of the association and heads of the Dianense advertising agencies Plusmedia and Sapristi Décom.
