May 14 from 2021 - 12: 57
Best digital campaign for "Tu casa sin ti" by Turisme Dénia, Best Human Values campaign for "Plàstic fresquet" by DNA Forum, finalists in Branded Content for "Wine to go further" for Vinos Alicante and the unofficial title of agency more awarded for Sapristi Décom.
This is the positive balance of the gala held last night at the Abat Oliba University of Barcelona in the XXI edition of its Goliads awards.
The gala also recognized the presenters Matías Prats and Olga Viza for their professional career, the journalist Jordi Robirosa for the best sports narrator, the Drafteados program for the best digital content and the film Champions for their innovation and creativity.
This festival is special because it is the advertising students themselves who choose the best campaigns carried out throughout the country during the year. And the more than 300 members of the jury have undoubtedly put their sights on the communication that the Dénia City Council is making in recent times.
In the advertising section, Sapristi Décom was the main protagonist, taking two of the five categories and including a finalist piece in another of them.
"Your house without you", for Dénia Turisme won the award for the best digital campaign. This campaign was launched in full confinement to strengthen emotional ties with our tourist public and achieved great results with a very low investment.
In addition, just a few weeks ago this same campaign already received the Anuaria award for Spanish Graphic Design.
“Plàstic fresquet” was the action that was launched on the occasion of the DNA Forum to raise awareness of the excessive use of plastic. With the collaboration of the Fishermen's Association and the Mercat de Dénia, the passage of plastic from the seas through the fish market and the market was simulated, communicating the efforts made by the sailors to recycle the tons of plastic that are extracted every day.
“This is a team effort, there is no good campaign without a client who trusts and motivates, so the two awards have a very clear dedication, the City of Dénia, to the city that is behind both. Without the fishermen's guild, without the market, without Aethma and without the rest of the associations that gave everything to make the campaigns come out, none of this would have been possible ”, declared those responsible for the agency, when collecting the award.
Sapristi Décom thus manages to surpass the forty national awards in the last 10 years and remains firm in its commitment to creativity and strategy as generators of results.