Dénia has been chosen by the 361º Association as headquarters to commemorate this year's Advertising Day, where representatives of various advertising companies shared their perspectives on the present and future of the sector.
under the motto Humor as a creative tool and an attractive poster, numerous professionals, students and teachers from various universities were able to attend an event in which they learned new formulas for success.
Raúl García de la Reina, Councilor for Culture and Festivals, welcomed the attendees in the L'Androna Room, highlighting the connection between a city recognized by UNESCO for its creativity and a profession that makes creativity its main banner.
Eloy Liceran, president of the 361º Association, expressed his gratitude to the city for its collaboration in carrying out the event and defended humor as an effective means to reach audiences of all ages, considering it a universal language.
In the first conference, Bitan Franco, Sito Morillo and Jorge Fesser from MONKEY MADRID They shared their experiences in projects with prominent brands such as Correos, Wallapop, Banco Santander and VIPS. MONO MADRID is among the ten most creative agencies in Spain and stands out for incorporating humor not only in the tone and content of its campaigns, but also in the interaction between its members to foster an environment conducive to creativity.
Following this, the connection between creativity and gastronomy materialized with the participation of María Cerdán, creative director of Vicio, an innovative company in the gastronomic field. Cerdan shared his career, work processes and the importance of maintaining coherence in messages and image, all from the perspective of humor as a key to communication.
Finally, Joan Alvares, creative director of "Putos Modernos", narrated the evolution of its business model, which experienced more spontaneous than planned growth. Despite not considering themselves an agency or a medium, they have created a recognizable brand, collaborating with big names like Pepsi and Tinder on specific projects.
With more than 500,000 followers on social networks, Putos Modernos, although they are not labeled as an agency, they create with the same intensity, in addition to marketing products with a distinctive seal.
El event took place at the Multiespai L'Androna in Denia and was presented by Dei Arroyo, host of the podcast "Con C de Copy" and specialist in Artificial Intelligence. The organization was in charge of Javi Llull and Alfred Pavía, responsible for the Dianense advertising agencies Plusmedia and Sapristi Décom.
