Dénia promotes tourism and nautical tourism product as a complement active city

The manager of the Spanish Association of Marine Resorts, Rafael Moreno, presented to the business of tourism in Denia "Product Club"Nautical tourism 'Nautical stations'And the new management model is being implemented.

The meeting was held at the main tourist office Dénia, aiming to educate the nautical business community of the importance of being part of a Product Club and take advantage of synergies and cross effects created between different sectors that are part of tourist destination.

It is understood by "Product ClubA "tool management and planning through which a group of companies and organizations agree, within a framework of public-private partnerships, working together in an organized manner with the aim of developing for a specific segment of the market new products or increase the value of existing products.

La presentación contó con una gran afluencia y participación del sector náutico y de turismo activo, empresarios de Aehtma y Cercle Empresarial de Dénia, quienes manifestaron su opinión subrayando la importancia de la unión dentro del sector así como de la colaboración público-privada para llevar adelante este proyecto, transversal y complementario a la tradicional oferta gastronómica y de «Sun and beach«.