The manager of the Spanish Association of Marine Resorts, Rafael Moreno, presented to the business of tourism in Denia "Product Club"Nautical tourism 'Nautical stations'And the new management model is being implemented.
The meeting was held at the main tourist office Dénia, aiming to educate the nautical business community of the importance of being part of a Product Club and take advantage of synergies and cross effects created between different sectors that are part of tourist destination.
It is understood by "Product ClubA "tool management and planning through which a group of companies and organizations agree, within a framework of public-private partnerships, working together in an organized manner with the aim of developing for a specific segment of the market new products or increase the value of existing products.
The presentation had a large influx and participation of the nautical and active tourism sector, entrepreneurs of Aehtma and Cercle Empresarial de Dénia, who expressed their opinion underlining the importance of the union within the sector as well as public-private collaboration to carry out this project, transversal and complementary to the traditional gastronomic offer and of "Sun and beach".
