The concern for the satisfaction of customers of Baleària It has paid off. According to 2015 Corporate Social Responsibility and Sustainability Report presented by the company in Valencia, the average score in reference to customer satisfaction is 8,3. This effort to achieve excellence is also reflected in the number of complaints received, which decreased by 18% over the previous year.
The president of the shipping company, Adolfo Utor, Presented before its stakeholders a document that accounts for all the initiatives undertaken by the company during the past year to offer an innovative service, quality and environmentally friendly.
Innovation for more efficient navigation
One of the strong points of Baleària During the last year, it has been the commitment to energy efficiency through investment in innovation made by the company. In this sense, Utor recalled that 2015 was the year in which the commitment to liquefied natural gas, which allows reducing 40% emissions of CO2 and eliminate emissions of sulfur and other particles harmful to health, materialized.
The shipping company has installed an auxiliary engine of this fuel on a ship and is committed to investing 175 million euros for the construction of a cruise ferry propelled by natural gas. Also in 2015 Baleària It invested a total of 3 million euros in innovation projects to favor a more efficient navigation.
Internationalization
One focus of business growth and market expansion has been the internationalization Baleària, obtaining the necessary licenses from the US Government to operate maritime traffic between China and Cuba. In addition the shipping started this week a new international line connecting Valencia with Algeria (through the port of Mostaganem), which according to Adolfo Utor «servirá para dinamizar económicamente el sur de Europa».
Staff
Baleària currently has a total of 1.200 employees between fleet and land. Of these, more than 83% of the staff received a total of 18.000 hours of training. For the president of the shipping highlighted the diversity of nationalities of the employees of the company, noting that «cuanto más se parezca una empresa a la sociedad en la que está, más competitiva será».
social and cultural projects
In 2015, Baleària carried out more than 170 social, cultural and environmental activities in the different territories where it operates. Some 15.000 60 people attended the cultural events that took place in Es Polvorí (Eivissa) or the House of Paraula (Dénia). Among the awards received by this work highlights the Menció Producció Cultural Sant Jordi granted by the Institut d'Estudis Eivissencs by the cycle of cultural activities 'A sea of paraules'.
overall figures
Overall, during the 2015 the company transported more than 3,2 million passengers, 680.000 vehicles and 4,6 million linear meters of cargo shot with a fleet of 25 ships, covering a total of 15 lines Balearic Islands, Strait and the Caribbean. Its turnover was 291 million euros and EBITDA of 67 million.
