- The visual identity of the new Ladies European Tour tournament reflects its international character and its firm commitment to women's golf
La Sella Open debuts its brand image, which aims to value women's golf worldwide and represent the idyllic territory of Dénia, the town on the Alicante coast where the event will be held, from July 20 to 23, 2023.
What will be the sixteenth round of the Ladies European Tour 2023 calendar has already broken barriers, becoming the women's golf tournament with the highest prize pool in the history of Spain, and now it surprises again with its new graphic identity, which flees from the usual codes in sporting events, and specifically golf, standing out both on a chromatic and symbolic level. To achieve this, some colors have been chosen -blue and yellow- that refer to the Mediterranean and the sun, but which are also representative of Dénia, the city where the prestigious golf course is located. La Sella Golf, where the competition will be held. Traditionally, sports clubs such as football or basketball in the city of Dénia wear blue and yellow, and La Sella wants to incorporate them as part of its DNA.
The symbol chosen to represent La Sella Open is a flag, an element that not only emphasizes the international character of the tournament, but also alludes to the ultimate goal of all the players on the field, the point they want to reach in the least amount of time. of blows possible. This banner is also a claim, since this test was born with women's golf "by flag" and the players fight for their pavilions. The name of La Sella also enters into the symbology game, recreating its letter "E", which appears formed by waves in a clear reference to the proximity of the golf course to the Montgó marine reserve.
Seeking to combine the elegance of golf with the energy of sport, the La Sella Open has chosen a different, dynamic and simple typeface for its new image, which will adapt to each and every one of the tournament's communication pieces.
La Sella Golf: “An image was sought that conveyed the values of sport and, above all, of this tournament in particular. And for this, it was essential to provide it with its own elements, close to the territory where it is carried out and that this join the universal values of a sport that is progressing more and more, not only in the number of players, but also in the care and the quality of the image it projects.
The new image of this Open fits perfectly with the mission of La Sella Golf to support women's golf worldwide and help it grow in Spain, as shown by the organization in this Alicante course of what will be the most important event in Spanish territory of the Ladies European Tour 2023.
This new corporate identity has been developed by the creative team of Sapristi Décom, an agency of recognized national prestige that has been able, through this attractive brand image, to express the vision and values of the new La Sella Open.
About La Sella Open
Framed within the Ladies European Tour 2023 calendar, La Sella Open will be held from July 20 to 23, 2023 at La Sella Golf (Dénia, Alicante), one of the reference courses in the Mediterranean. The sixteenth test of the LET will have the participation of more than a hundred of the best players in the professional ranking and will have the great incentive of being the women's golf tournament with the highest prize pool in Spain, with a purse of 1.000.000 euros. euro.
Holding this LET event in Spanish territory reaffirms the importance of La Sella Golf in the golf scene in our country, as well as its unconditional support for women's sports, consolidating itself as the venue for some of the most important events on the international women's golf calendar .
Contact La Sella Golf
| C / José María Olazábal, s / n (Jesús Pobre) View in Google Maps | |
| 96 645 42 52 | |
| lasellagolf.com | |
| laSellaGolf | |
| lasellagolf | |
| info@lasellagolf.com | |
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Talk about the "volunteers" they are looking for to work. Scoundrels.