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This is La Sella Open: a new milestone for Spanish women's golf and tourism in the region

03 2023 April - 15: 04
  • It will be the professional women's tournament with the largest prize pool in the history of Spain, taking a big step in the necessary equality with men's golf
  • The celebration of this sporting event with international repercussions will contribute to consolidate the Valencian Community and Dénia as golf destinations worldwide.

Four months after its celebration, interest is growing in what will be one of the great sporting events of the year in our country: La Sella Open, the women's golf tournament integrated into the Ladies European Tour that will be held from July 20 to 23. of 2023 in Dénia (Alicante).

This tournament will not only be a unique opportunity to see the best golf players in the world on Spanish soil, but it will also be a milestone for national women's golf, by becoming the professional women's tournament with the largest prize pool in history. of Spain, thus taking a big step in the necessary equality with professional men's golf.

In addition to its sporting and social relevance, the significant impact that the celebration of this event will have on tourism and the economy of the region will also be added, and it will help to consolidate the Valencian Community and Dénia as leading golf destinations worldwide.
An impact tournament...

Some figures help us to understand the great direct and indirect impact that the celebration of La Sella Open will have on the region of the Marina Alta:

  • The direct generation of 150 jobs is estimated.
  • It will bring more than a hundred professional golf players, their caddies and family members to Dénia.
  • The organization of the event will integrate a team of 85 people, who will generate more than 2.000 overnight stays, 4.000 lunches and dinners in the municipality.

A commitment to sports tourism

With the organization of a sports competition of these characteristics, the Valencian Community, the Costa Blanca and Dénia will demonstrate their capacity and suitability to organize elite international competitions, positioning themselves as top-level sports tourism destinations.

Tourism associated with sporting events is an expanding market that represents great economic benefits at a local, national and international level. Something that they have been able to see in Dénia. Its gastronomy, its climate, the Mediterranean... There are a thousand reasons that make the capital of the Marina Alta a tourist focus par excellence in Europe and women's golf now adds a new reason to visit this beautiful region.

Dénia has established itself as an internationally renowned golf tourist destination in recent years thanks to its privileged climate, which allows the practice of this sport throughout the year; and its wide range of high-quality golf courses, among which stands out La Sella Golf, the largest course on the Costa Blanca, with 27 holes, which hosts national and international competitions. Dénia also offers golf tourists a wide range of luxury accommodation and leisure activities. from their beautiful beaches from white sand and crystalline waters to its rich cultural heritage, with historical monuments such as the castle from Denia and the Archaeological Museum, without forgetting its famous local gastronomy and its many restaurants and bars.

As stated by its mayor, Vicent Grimalt, for a city like Dénia, the celebration in its territory of a sporting event of the importance of La Sella Open "puts us on the map of international golf competitions, as well as focusing it on a very specific niche, the female one, which stands out for its uniqueness. It is a fantastic opportunity to offer all our strengths as a gastronomic and experiential Mediterranean destination”.

The international media coverage offered by a tournament like La Sella Open can also serve to make a destination suitable for organizing other major sporting events. "Our willingness to promote this type of event is clear and is linked to the public-private strategy for tourism management in Dénia," says Grimalt.

And it is that the collaboration between public and private entities to maximize the potential of sporting events as an economic and tourist engine of a destination has been shown to be essential, and in this way it has been understood by La Sella Golf and the Dénia City Council, who have actively collaborated in different initiatives such as the Dénia Ciudad Gastronómica Circuit, which has revealed itself as a powerful tool for promoting tourism in the region. In this regard, the mayor of Dénia affirms that "going hand in hand together with the private initiative, cooperating and collaborating, is a necessary tool in the tourist management of Dénia. The development of the sports tourism product is managed jointly with the actors involved in the organization and development of sporting events. We support the promotion and marketing of these events, since they give us great notoriety as a tourist destination”.

High-quality sporting events such as La Sella Open not only promote tourist destinations in the world, they also provide a high economic return to the region where they are held, having "a powerful multiplier effect that directly or indirectly affects different sectors of the destination." , explains the head of the Dénia City Council.

Contact La Sella Golf

1 Comment
  1. Ignacio says:

    Yes now and they ask for "volunteers" to work. €1 million prize for whoever wins and people working for free. Please man, in which head does it fit? They look for slaves and they don't even hide.


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