Mayte Cabrera appeals to personal communication in a 3.0 pregón

The Fallas are here. From the top of the castle walls the Falleras Mayores de Dénia, Marta Tabernero and Rocío Patricio shouted it from the rooftops, in a joint breeding that is the starting gun for the intense Fallas agenda that we have ahead.

After receiving the mayor hands the keys of the city, the highest representatives of the party linked to falleros and encouraged visitors to enjoy the tradition and culture in Valencia holidays.

The president of the Local Board, Jaume Bertomeu, gave way to this year's hawker, Mayte Cabrera, who connected with the audience in a new proclamation that began with the "interruption" of a message that came to her phone while she was on her way to the falleros. With this gesture, Mayte wanted to make us reflect on the type of communication we currently use, encouraging everyone to relate in a personal way, leaving technology aside.

Mayte praised the city of Dénia, its incomparable beauty that is more visible than ever during the fallera week, which fills with life not only the streets of Dénia but also a group that surrounds the industry of faults.

The proclaimer did not forget the work of the media in spreading the word about the party and I congratulate the Exemplary Fallero, president the same year that she was Fallera Mayor de la Falla Centro in 2007.

About 500 people braved the cold in the round of the walls to celebrate the Fallas 2013 have already begun.