Montgo ashes are transformed into war paint to fight fires

Public awareness in fire prevention remains fundamental in summer. Therefore, Dénia has launched a new campaign aimed at all citizens in order to raise awareness of the importance of preventing fire in our mountains.

The original way in which this campaign is presented is transforming the ash that was generated after the incencio Montgo in 2014 in war paint to stand up to the fire. #cenizascontraelfuego It is a campaign that seeks the participation of citizens in fire prevention by spreading usage rules for fire, good practices, maintenance and conservation of solar.

The councilors of Environment and Public Safety, Josep Crespo and Javier Scotto, emphasized especially that it is about more than a campaign, «se trata de crear un movimiento ciudadano de concienciación e información contra los incendios».

Crespo explained that «las cenizas de incendios pasados evitan nuevos fuegos. Por eso recogimos cenizas de tres incendios causados por imprudencias (de forma figurada) y volvimos al Montgó para convertir las cenizas en pinturas de guerra. Dimos la cara contra los incendios. Las cenizas se convirtieron en nuestro grito de guerra».

To carry out the campaign has had the collaboration of five students from the Escola de Teatre Comarcal, who have joined their learning experience at school. For its director, Mario Passero, has been «una lección más, ya que viven desde dentro la realización de la campaña publicitaria. Aguantar el ritmo de rodaje y fotografía, las inclemencias del tiempo y las prisas que acompañan a estas campañas forma parte del aprendizaje».

The campaign will soon be on the streets, media and social networks #cenizascontraelfuego hastag and implementation of the web cenizascontraelfuego.com.