Baleària joins forces with the town halls of Dénia, Eivissa and Cambrils to promote the 'Viu la Posidonia' project
Baleària has signed a collaboration agreement with the 'Viu la Posidonia' project, a program of activities promoted by the Eivissa Town Hall with the aim of raising awareness of the importance of oceanic posidonia meadows, included in the declaration of Eivissa as World Heritage by Unesco.
As part of the celebration of the International Tourism Fair (Fitur), the president of Baleària, Adolfo Utor, met at the shipping company's stand with the mayor of the municipality, Rafel Ruiz, the mayor of Cambrils, Oliver Klein, and the mayor of Dénia, Vicent Grimalt, to seal the involvement of the shipping company in a project that shares the mission and vision of the maritime company to protect the environment and care for marine fauna and flora.
Baleària thus allies itself with the project led since 2017 by the Ibiza town hall with the town councils of Cambrils and Dénia to reinforce a project that aims to disseminate and raise awareness about the ecological, heritage and landscape importance of Posidonia, as well as the reduction of its footprint carbon. In addition, it should be noted that the initiative has been selected within the "Spain Tourism Experiences" program by the Ministry of Industry, Commerce and Tourism within the Recovery, Transformation and Resilience Plan.
Exhibition The Art of Posidonia
In parallel, the exhibition 'El Arte de la Posidonia' was inaugurated in the Desearte gallery, located at Calle Villanueva 43 in Madrid. It is a project shared by the three cities and Baleària in favor of the creation of sustainable tourism experiences and products. The exhibition features unique designs of jewelry, ceramics, painting and sculpture by artists from the three cities, whose source of inspiration is the creativity around posidonia.
Among them, the participation of the sculptor Antonio Villanueva, an artist based in Ibiza and collaborator of the Baleària Foundation, who presents sculptural works that transmit the magic that surrounds the Posidonia, pretending to be submerged on the seabed, stands out. Villanueva elevates its beauty and elegance through the play of transparencies and textures offered by the use of resin and dried posidonia, dignifying its ancestral value and its necessary durability in the marine ecosystem.