The mall Portal de la Marina will be one of the pioneers in the incorporation of the latest technology in advertising: 3D holograms.
A hologram is an LED-based technology that allows video and images to appear floating in the air with a 3D effect. Thanks to this innovation, companies will achieve greater impact from their messages and will allow them to obtain a higher return on investment in advertising.
Gentalia, the company in charge of the management of the shopping center, incorporates this novelty thanks to Publigrama, the first advertising company that uses this technology.
For Elena Mérida, director of Specialty Leasing of Gentalia, “It’s an excellent framework agreement that adds great value and differentiation to our ongoing strategy of advertising innovation in our shopping centers. Absolutely, it’s a major leap forward in terms of impacting and engaging our customers, creating user experiences that increase brand recall.”.
