Total sales made in the shopping center Portal de la MarinaBetween January and February 2015, they have been a higher than 12% over the same period last year increased. The positive trend is also reflected in the increased 6,7% of the influx of visitors in these same months. The complex is located in an area of commercial influence covering about 216.000 inhabitants.
Portal de la Marina reported that the increase in sales contributed two key factors: the sales campaign, which led to an increase in sales in sectors like fashion (up to + 34%), home (up to + 19%) or aesthetics (up to + 60%), and the largest number of participants in various marketing campaigns that have been made, among which is seeking to recruit a personal shopper for a year or sponsoring a sports circuit .
The company also noted that growth has taken place following the acquisition of 58,75% of the units of the complex by the listed REIT (REIT) Real Estate Lar Spain last October 10. After buying the company strengthened its collaboration with Grupo Lar, a company that owns, through its subsidiary HRE Investments BV, the 42% of the capital of the company Maritime Puerta de Ondara SL, owner of the Portal de la Marina Shopping Center.
