With the aim of promoting the consumption of fresh fish from the Farms of the Comunitat Valenciana, the Mercat de Dénia hosted last Tuesday a campaign of revaluation and promotion of this product, a unique, sustainable product of high quality, proximity and that directly depend more on 3.000 families of the three provinces and some 5.000 indirectly.
This campaign covers the Comunitat Valenciana and announces a guarantee seal that will be distinguished in the points of sale and in the hospitality sector. Peix de Llotja is a hallmark of the Department of Agriculture, Environment, Climate Change and Rural Development of the Valencian Community, which has ceded its use for an indefinite period to the Interfederative Commission of the Fishermen's Associations. This entity now has the responsibility to manage and administer it.
The activities are being developed in this phase in municipal markets and schools through informative workshops and awareness of the benefits of fish consumption in the fish market. In the action carried out in Dénia, one of the informative workshops aimed at consumers was held.
The ceremony was attended by the Mayor Vicent Grimalt, the councilor for Agriculture and Fisheries, Josep Crespo, the president of the Fishermen's Association of Dénia, Juan Antonio Sepulcre and the councilor of Markets, Javier Scotto.
