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The first Tourism campaign after the crisis renounces promoting the landscapes and gastronomy of Dénia

May 14 from 2020 - 14: 44

Turismo Dénia today launches a promotional campaign aimed at national tourism that regularly visits us with the aim of consolidating the emotional bond that unites them with our destination and reinforcing the loyalty of this profile of visitors. This advertising campaign is part of the package of extraordinary measures for economic recovery that the City Council has adopted to face the consequences of the health crisis caused by COVID-19.

The bell Your house without you It is one hundred percent digital and has a slightly touristy aesthetic. Far from wanting to show beaches, and that Dénia has 20 kilometers available to choose from; succulent delicacies -and we are talking about a Creative City of Gastronomy, also a member of the Saborea Spain gastronomic product club- or natural spaces in which to get lost, such as the Montgó natural park or the Cap de Sant Antoni marine reserve; The campaign focuses on showing images of home interiors with the message: "because right now the landscape you want to see the most is your house without you". According to the consistory, they seek to tighten the emotional bond that unites us to our visitors, letting them know that "When that happens, when you can leave your house, we wait for you in ours, in Dénia".

This promotional action will focus on the national markets that are our main issuers, such as the Community of Madrid, the Basque Country, Castilla-La Mancha and Aragón, and other closer ones such as the provinces of Valencia and Alicante.

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