Each October 1 is celebrated the International Day of the Elderly, and to celebrate this day and promote the game as a beneficial activity for the elderly the toy company Cayro has created the first "Memory Championship".
It is an initiative to be carried out in homes and retirement centers throughout Spain, under the motto "Play is not old" It is supported by the Spanish Association of Toy Manufacturers (AEFJ). Since the company have put "All the means" so that these Memory Championships can be organized.
Lucía Molina, Communication Director of Cayro, points out that "Board games have always helped strengthen family or friendship ties" and that in the Elderly "when they are needed most and when they are a perfect alternative of free time".
Cayro proceed to send newsletters and registration forms to homes and senior centers as well as the traditional memory game to couples in XXL format.