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Dianense illustrator Pau Sanz invites us into his 'Tricolor' world

11 March 2017 - 07: 00

Pau Sanz is a versatile Dianense illustrator who, under 'Sanz i Vila', has worked for firms such as Beefeater or Snapchat. With a very characteristic theme of illustration in three colors, this March 21 will publish its latest book 'A good day to disappear'.

What can you tell us about your new book?

'A good day to disappear' from the Lunwerg publishing house, is totally different from everything I've done before. In fact, it is the first book where I don't talk about love. It is a semi-autobiographical story, it has a lot of fiction and a lot of reality. I am the protagonist.

You have collaborated with companies like WeTransfer o GreenpeaceHow is the dynamics of working with them? Do you change your methods of work?

Much depends on the company and indeed is always a challenge for me to convince them to agree to use my colors, because brands give much importance to their corporate colors. Not easy. Still, brands know they're contacting you because you're an illustrator who works in three colors and for a while they will have them. It is an important thing. The completely change your brand and show otherwise from the perspective of an artist is a very cool temporary activity. Sometimes they come with the idea of ​​their colors, but always get an agreement.

How did you decide to use these three colors in particular?

At first it was not premeditated, really. In fact, in the first drawings I have of that time there oranges, greens ... Then I went a little eliminating entire color range to reach the three colors. I think it was a matter of discarding and seeing that worked. I took it as a career, I actually took four years. And now I do not intend to change it, it's my style.

You will change someday colors?

For now no, but you may change. In fact sometimes I paint more realistic flesh color, but always dominated those three colors. In the book I illustrated Oscar Spiritualist, 'If pink is for girls, blue is the sea', I also used the green color because for a child audience can not be very conceptual in theme colors or do it with pointillism. At the end the children if you talk about something green, they want to see a green. I had to expand the color gamut being a children's book.

How to get success at a time of so much competition?

I believe that in the art world you don't see the rest of the professionals as a competition, but as people who have the same interests as yours and who are your partners. In the end, success has a lot of work but it also has a lot of 'luck', that they look at you. Talk at the right time with the right person.

It is a very slow road but when you see it from afar, as I see it now, I have trouble understanding that has really been difficult. Maybe yes when saying it was difficult, but now I see and has not been much.

We live in a time of full revolution of social networks, how do they affect or improve your work?

It is a tool. In fact it is a tool you need to learn to use, as you have to learn how to use a brush. It is an instrument that if you use really bad, it can be very bad for you, but if you use it may be very good. There is always the danger that does not recognize you as an artist, as an illustrator, but you look more like a an influencer or as something that has nothing to do with art.

What is the difference between the market of brands and that of the private audience with respect to social networks?

They are two completely different markets. There are times when you do errands and live many of them and there are others in which only contact you a brand, but it gives you time to survive. Social networks are important for both sectors, but brands are not always set both who is stronger in the market of social networking, but how your work fits them.

Finally, what other new 2017 your future holds?

The most important is the publication of my book 21 March. After this publication, I will make the presentation in Madrid and Barcelona will be in San Jordi. In June will a collection of various items illustrated for me, I think I'll like a lot. I am working on several projects littlest, but as always some will and others not.

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