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The "resounding success" of the second edition of the Consumer Bonus distributes €246.100 among participating businesses

November 28 from 2022 - 10: 25

The second edition of the Consumer Bonus campaign launched by the Department of Commerce to encourage local purchases in small and medium-sized businesses in the city has been a "resounding success", in the words of the area councilor, Sandra Gertrúdix. During the two weeks in which this promotional action has been in force, from November 4 to 19, a total of 4.132 vouchers have been exchanged in the 45 participating businesses.

The acquisition of vouchers to make purchases has been made through the bonsconsum.denia.es page, where interested persons could purchase them for a value of 100, 40 and 20 euros paying only half of the chosen amount, since the other half It is financed by the municipality.

In total, 1.702 bonds have been exchanged for an amount of 50 euros and a value for purchase in stores of 100 euros; 1.365 of 20 euros with a purchase value of 40 euros and 1.065 bonds of 10 euros with a purchase value of 20 euros. This implies a direct impact of 246.100 euros on Dénia's trade, of which consumers have contributed half and the Dénia Town Hall the other 50%.

All people registered in Dénia over 18 years of age have been able to participate and acquire the consumer vouchers. The only limitation was the one established for the number of purchaseable bonds, a maximum of three per person and on the condition that they were of different values.

One of the big changes of this second edition of the campaign compared to the one carried out last September is that the Dénia Town Hall fully finances the project with a budget of 150.000 euros, while, in the previous one, the subsidy came from the Provincial Council of Alicante.

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