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Dénia is positioned as a destination for healthy experiences

21 December 2020 - 10: 04

Tourism Dénia has put into operation the offer of five Nordic walking itineraries and sixteen road cycling routes in a clear commitment to the enjoyment of nature and the practice of sustainable and healthy tourism.

The routes are available on the Dénia tourism website, www.denia.net and on the Wikiloc platform, within the new profile of the Department of Tourism (DENIA TURISMO), in Spanish, Valencian and English.

Regarding the Nordic walking routes, they have been designed taking into account different difficulties and distances, ranging from 6,75 kilometers to the longest, almost 14 kilometers, so that different types of public can enjoy them.

These itineraries run through natural environments such as the greenway, the “vora mar” area of ​​the Marineta Cassiana and the coast of Les Rotes, the Camí de la Colònia, the Raco del Bou-Cova de l'Aigua and Cap de Sant Antoni.

The itineraries have explanatory panels at the beginning of each route. Both the content production and the signage have been designed by the company Tururac, from Dénia, specialized in active tourism and equipment for tourist resources.

Road cycling

The cycling routes have been developed by the company specialized in active tourism Pata Negra Adventure, also from Dénia. The offer consists of 16 road cycling routes for amateur or professional cyclists, with difficulty from moderate to high.

The shortest route is 38,84 kilometers and the longest is 161,39 kilometers. All of them leave and return to Dénia, visiting areas such as the Vall de Gallinera, Vall de Laguar, Coll de Rates, Vall del Pop, Pla de Petracos, Puerto de Bèrnia, Beniarrés reservoir or the port of Tudons.

The launch of these 16 routes shows the great conditions of Dénia and its surroundings as an area for cycling with environments of great beauty and routes with different difficulties and slopes.

In this way, Dénia Tourism promotes not only cycling as an active tourism product but also the product "Sports stays in Dénia" to attract cycling teams who want to train here, also taking into account that several hotels in Dénia, such as the Dénia Marriott and Los Angeles, already offer accommodation with the services demanded by this visitor profile.

Differentiation strategy

The development of both types of routes is part of the action plan of the Department of Tourism of the City Council of Dénia towards tourism sustainability and the promotion of healthy activities and experiences, whether they are gastronomic experiences, or nature tourism or tourism of sports stays, betting on the differentiation of tourist products.

Dénia has a very powerful nature tourism product, with more than 30 companies specialized in a great diversity of activities and with unique environments of great ecological value in which to practice them.

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