The companies dianenses Baleària and Cayro have renewed their collaboration agreement to expand the offer of leisure and entertainment during the journeys of the shipping company with the aim of promoting the defense of the environment through the game.
This summer, eleven ships of Baleària that cover the routes of the Balearic Islands, between Ceuta and Algeciras and the lines between Almería and Málaga with Melilla, distribute among their children passengers a book, printed on recycled paper, of pastimes dedicated entirely to the fauna and flora of the sea and habits for preserve the marine ecosystem. Thus, the book includes a soup of letters with dangerous objects for fish, informs about the devastating effect that the tons of plastic discharged into the sea have on many birds and species and discloses some animals in danger of extinction, such as the green turtle Marine. In addition to the hobbies, the book leaves a blank space so that the youngest can participate in a drawing contest divided into three categories.
During the summer campaign, each vessel of Baleària It has trunks full of Cayro games to entertain the journey of young people and adults to the different destinations in the Mediterranean. They contain thirty different pieces, from the latest innovative proposals to the always renewed games.
The director general of Cayro, Rosario Carrió, explains that "On the sea routes, children can discover and understand the importance and beauty of our marine environment. The two companies have joined forces to give them a gift that entertains them and, at the same time, sensitizes them about the dangers that lurk to the environment". Years ago, the toymaker was marked as a target of the company "make everyone play, be as old as they are, and get, through the game, a better society".
For Baleària, this initiative reinforces its commitment to the environment as a key aspect of the company's sustainability policy. In this way, the shipping company "It creates value with activities on board that help raise awareness about the importance of preserving the marine environment" Said the Director of Onboard Services, Malik Alkarea.
